The rise of VR and the gathering trend towards richer, more immersive experiences is disrupting existing ideas around story-telling and audience engagement in profound ways. In just a few years, the marketing and advertising industries have witnessed the rise of mobile and social media platforms at a scale that was only recently inconceivable. Yet just as companies - and people - are coming to terms with the consumer-driven world of 24/7 information and immediate response, it would seem we’re on the cusp of an entirely new era.