The SEO landscape is shifting. While keywords and technical optimization remain crucial, the rise of artificial intelligence (AI) is changing the game. Algorithms are getting smarter at understanding text-based content, making it increasingly difficult to stand out solely through traditional SEO tactics. However, there's one area where AI still struggles: video and multimedia content. This presents a golden opportunity for savvy creators and businesses to outmanoeuvre the algorithm and reach their target audience in a more impactful way.